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Generations who have chosen to stay, in a plateau that teaches how to breathe.
Here, the land tells who we are, and every step follows the rhythm of nature.
It all began in the 1950s, when Alfio, a veterinarian at the ASP of Messina, bought with his wife Benedetta the Aragona estate in the Caronia area.
Thus began a long love affair with the land. A family project, ethical, made of sweat, hand-fenced pastures and a simple vision: to live in harmony with our surroundings.
The lands of the Feud are vast, wild, sometimes hostile. In the early years the farm remains sober, rural, tied to the rhythm of the seasons and the people who live there. Alfio follows farming with passion, defending endangered local breeds, while Benedetta, with practical intelligence and concrete vision, manages every resource with balance. The photo shows him at the heart of his farm: a man immersed in the landscape surrounds sowing the future, unhurriedly.
In this poetic shot, Alfio and Benedetta are portrayed at the Fountain of the Angel: a symbolic place where rural life meets beauty. The flowing water becomes a metaphor for everything they have built: a continuous flow of values, simple gestures and authenticity. The landscape that surrounds them is that same plateau that today welcomes guests from all over the world. And their spirit is still there, in every low wall, in every tree, in every form of silence.
Marianna, daughter of Alfio and Benedetta, has taken up her parents' legacy with tenacity and vision. Together with her brother Paolo, she has guarded and consolidated the identity of the company, giving continuity to the original philosophy. The photo shows them together, brothers bound by a deep family pact of daily work, memory and the land. It is the face of a generation that has been able to ferry the company into the present without betraying its soul.
In this meaning-filled image, Marianna is portrayed with her parents, Alfio and Benedetta. It is a concrete testimony to the passage of values and knowledge, not as an imposed inheritance, but as a natural transmission between those who have experienced the land and those who have decided to remain faithful to it. The photo speaks without words: the gaze of the daughter, the support of the parents, the discreet strength of those who cultivate without fuss. Memory here is not nostalgia; it is root that nourishes.
A child running free, alongside a dog, toward the countryside that will be his life. It is Luigi, in a fragment of childhood that already seems to announce destiny. Those same lands, one day, he would find them abandoned, without water, without fences, without anything. Yet from there he would give birth to everything.
With rareentrepreneurial insight-which neither his grandfather nor his uncle had-his grandfather and uncle, Luigi not only took over what was there, but transformed it: he dug wells, fenced farms, selected breeds, improved livestock, investing every resource, every weekend, every day off, every ounce of energy. His daughters only really saw him during the lockdown: before, his time was all about the land. He would get up at dawn, go to the countryside, and only then leave for work.
He built with his own hands and tenacity what can be touched, seen, admired today. He created the conditions for a project to exist. Without him, all this would never have happened. It was he who paved the way, who gave shape to a dream, before it even existed.
And, as if that were not enough, it was he who also dragged Marinella, his initially reluctant sister, to believe in that dream, to make her fall deeply in love with those lands and that project.
Today the soul of the winery is in the hands of Luigi and Marinella, brother and sister, united by a shared vision and a deep bond with these hills.
Luigi, with long experience in the livestock industry, led the farm's transformation: he organized fencing, recovered pastures, improved management of native breeds, and followed every step of natural feeding.
Marinella, with a background and career in the tourism industry, envisioned a company open to the world, carefully designing chalets surrounded by nature, a panoramic swimming pool and acamper area overlooking the Aeolian Islands, where time expands and silence nourishes.
Together, thanks to European funds PSR Sicily 2007-2014 and 2014-2020, they have built the sausage factory, the dairy and a farm store, creating a transparent, rooted and complete supply chain.
Goodness of the Earth is now the fruit of their vision: a circle that closes in nature, where every step-from farming to hosting-goes back to the land, and every guest gets in tune with what really matters.
On the Nebrodi plateau, we proudly breed five native breeds:
Raised in the semi-wild state in the beech and oak forests of the plateau, it is a small to medium-sized breed with a dark coat and strong hooves. Rustic, hardy and open to grazing, it is able to feed only on what it finds in the woods, such as acorns and berries
Hailing from the Nebrodi Mountains, it is a long-lived and muscular breed (height at withers between 157 and 166 cm), with a uniform coat - bay, blackberry or dark - and a docile and courageous disposition. Trained as much for saddle as for light shooting, it is resistant to harsh climates and perfect for riding and trekking at high altitudes
One of the main native Sicilian cattle breeds. Medium in size, with a dark red coat often tinged with black, it is hardy and adapted to wild grazing year-round. In the 1960s it numbered about 25 000 head, today about 6 000 remain, protected by Slow Food projects and gene studies
Native to the Etna area, it is medium-sized (females approx. 50 kg, males 38 kg), with a silvery-gray coat, elegant head and horns present in both sexes. Rustic and perfectly adapted to the wild, it is still rare and protected by official records
Local mountain cattle breeds selected for resistance to high altitude grazing. These rustic cattle support genetic conservation and keep alive an important livestock heritage of inland areas.
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